A business card is a useful tool for business professionals who are looking to share their contact details and expand their network. They can share their card with those who show interest in their business. This can be at a conference, an industry event, or a casual coffee shop meeting. That said, for the card to have high recall value, it should be well-designed. For this reason, printing custom business cards from scratch is a good idea.

Decide why the business card is needed

The key to having a professional custom business card that works is to first decide its purpose. Some professionals share their cards to spark conversations at networking events and spread awareness of their brand. Others share them to direct clients and customers to a website or social profile. Ascertaining the purpose is important because this determines what kind of information should be printed on the card.

Before designing a card, knowing who would be its potential recipients, whether local customers, corporate contacts, or creative collaborators, is advisable. This helps plan the design and style.

Plan the layout

A business card can have an impact even with a simple layout. The card must include essential details, such as the owner’s name, job title, phone number, email address, and website. Including a social media handle is also a good idea for creative businesses and freelancers. Lengthy taglines, long service lists, or multiple phone numbers should be avoided. Such unnecessary information can make the card appear cluttered and take the focus away from the other important details. 

After finalizing which information to add to the card, individuals must decide how to arrange it. Ideally, the reader’s eye should first fall on the business or professional’s name, then on their contact information, and finally on their social media handle. There should also be enough white space to ensure readability at a glance.

Choose size, orientation, and format

Standard dimensions must be followed to ensure the card slides easily into wallets and holders. A horizontal layout is a tried-and-tested choice. However, brands seeking a fresh, contemporary look that catches the eye can consider a vertical layout. Other format options include double-sided printing for more details and folded cards for added depth.

Mini business cards are also quite popular. They can be used as product labels and hang tags, as they are much smaller than standard cards.

Select fonts and colors that match the brand

The fonts used should be easily readable. Having a consistent primary font with a supporting option is recommended.

The owner’s name and job title can be subtly emphasized by using a slightly larger font or varying the weight. Their contact details can be in a smaller font size that’s readable without straining the eyes.

Along with the font, the color palette must be chosen carefully. It should align with the brand’s elements, such as its logos, website theme, and social media visuals.

Pick paper stock and print options

Using sturdy cardstock is recommended to make branded business cards last longer and withstand daily use in pockets and wallets. In terms of finishes, matte is a common choice for a smooth and glare-free surface. It’s generally suitable for cards that have a lot of text or fine lines. If the card has bold colors and vivid photographs, gloss or satin options are more suitable.

Once a cardstock is selected, premium enhancements can be added to place emphasis on logos and names. These enhancements include soft-touch coating for a velvety texture, spot gloss for selective shine, foil accents for metallic pop, embossing for raised depth, and letterpress for tactile impressions.

Decide where to print

After the personalized business card’s design is finalized, it’s time to choose a printing service. These services are available both online and offline. Online services are usually cheaper and quicker. Meanwhile, local shops are a good option if hands-on guidance, physical paper samples, and detailed color consultations are needed.